When is the optimum time to submit a LinkedIn status update?
It may appear to be a simple question to answer.
But there's a snag:
Nobody appears to have a consensus on the optimal time to publish on LinkedIn. We've combed through all of the most trustworthy studies to identify the optimal times to post on LinkedIn in this article.
You'll also learn how to gather your own data so you can figure out what the optimal times are to post to reach your target audience. It's not yours; it's not someone else's. We'll also go through the greatest techniques to gain more engagement on your LinkedIn posts for good measure.
Let's get this party started:
Best Time To Post On LinkedIn - Which Time Actually?
During our investigation, we discovered that there is no one-size-fits-all solution. Every source of information we identified has its own recommendation for the best time to post in order to get the greatest user interaction.
Let's take a look at what the most reliable sources have to say regarding LinkedIn posting times.
According to Sproutsocial, the ideal time to publish on LinkedIn is from 9 a.m. to 12 p.m. on Tuesdays through Thursdays.
When should you avoid posting? Sundays, according to Sprout Social, are not the best day for LinkedIn posts.
Because LinkedIn is a career-focused platform, it's only natural that the majority of interactions take place during business hours on weekdays. It also shows that people are less engaged on weekends when they are not at work.
HubSpot employees understand that there is no one-size-fits-all solution that will work for everyone. They claim, however, that marketers have had success publishing between the hours of 8 a.m. and 2 p.m. on Tuesdays and Thursdays.
They go on to warn that posting on LinkedIn on weekends or outside of work hours is the worst time to do it.
WHAT TIME SHOULD BE THE BEST TIME TO POST ON LINKEDIN
While the answers provided by all two sources varied slightly, one thing is certain:
You should publish content around 9 a.m. on Tuesdays through Thursdays.
If you post during work hours, you'll have a better chance of reaching your target demographic. Because you're dealing with working professionals, you can expect them to be on social media throughout business hours.
This is also why publishing on weekends might not be a good idea for you.
Experts' recommendations for the best LinkedIn posting schedule might not work for you. That's because they're using their own data rather than yours.
We'll go through this in more detail later. Let's look at how to decide the best time to publish on LinkedIn based on your sector for now.
Schedule of LinkedIn postings by niche
So far, we've talked about making schedules available to the entire public. However, according to HubSpot, individuals will log into LinkedIn at different times depending on their sector.
Here's an illustration.
You can publish on LinkedIn during work hours if you're running a business and utilizing LinkedIn to sell directly to other businesses (B2B). Why? Because it's highly likely that your target audience will be online at those times. LinkedIn business accounts are often managed during business hours.
That isn't the case for businesses that are actively targeting customers (B2C). Regular LinkedIn users will be more selective about when they log on. After all, if they browse LinkedIn while at work, it will be frowned upon.
As a result, posting your content during lunch hours — or even before work — is preferable. People frequently take coffee breaks in the early to mid-afternoon, so scheduling posts to go live at that time is a good idea.
Those in the software and media industries, according to HubSpot, will check their social media networks first thing in the morning. Those in the healthcare and education industries should post between 10 a.m. and 2 p.m.
How to find the best times to post on LinkedIn
There are numerous methods for increasing LinkedIn user engagement. Knowing when to share your material, on the other hand, will increase your chances of connecting with your audience.
As previously stated, the publishing timings proposed in this piece are based on data gathered from several sources. As a result, while they're a terrific resource, they won't be as accurate because they're not tailored to your target demographic.
Only you have the ability to determine when your LinkedIn contacts are most active.
So, how do you go about doing that?
Not only will you know when to plan your posts, but you'll also know which days are most convenient for you.
You can plan updates at different intervals for a few days or weeks to determine the most popular times. You may utilize Agorapulse's analytics tools to see when your followers interact with your material the most after you have enough data. If you're not sure when or how to begin, look over the suggested times provided earlier in this text.
The results will be more accurate if you have more data. As a result, make sure you provide enough time for your experiment.
How to get better engagement on LinkedIn
Finding the best LinkedIn posting times isn't the only thing you should be concerned about. You should also consider how you might make your posts more interesting for your audience.
As a professional social network, the majority of your audience will be professionals.
Consistency is key.
We're not only talking about your content calendar when we say you should be more consistent — though it is a factor.
What you truly want to achieve is consistency in your tone and messaging. You don't want your LinkedIn postings to appear as though they were written by various persons. You also don't want to post anything that is contradictory.
Maintain the integrity of your message.
Publish Unique Content.
While republishing content from third-party sources can be effective on occasion, you should go the extra mile and provide exclusive content to your contacts. This will accomplish a number of goals.
For starters, producing exclusive content establishes you as the go-to LinkedIn account for information that isn't available anywhere else. Second, it elevates you to a position of authority in your society. It will also boost your credibility.
Research based on your company's data, case studies, behind-the-scenes looks at your store, day-in-the-life pieces, customer anecdotes, and vlogs are examples of exclusive content.
You won't have to work as hard to promote your posts as a bonus. Once your contacts understand what you have to offer, they will seek you out.
Organize A Community
If you don't have a solid community, your LinkedIn account will fail. You simply will not succeed if all you do is publish content on the platform.
It is necessary for you to maintain communication with your contacts. Respond to their inquiries and add your own. Comment on their articles to interact with them. You can communicate with them via email or in person.
Why not catch up with them every now and then via Zoom or Skype? That'll be a great method to get to know your connections better.
Increase your engagement rates by cultivating that community.
Make your LinkedIn profile more personable.
The corporate logo is frequently used as the profile picture for LinkedIn business accounts. While this isn't necessarily a bad thing, it does make you appear frigid. It doesn't appear that your contacts are conversing with a genuine person when they communicate with your organization.
As a result, while responding to messages and enquiries, you should consider utilizing a personal account. Make it clear that you're a part of the organization they're following. Putting a face to a brand is a great approach to get people to interact with it.
Make Some Changes To Your Posts.
LinkedIn users have a higher standard for the quality of the posts they read because it is a professional network. A single misspelling might turn off users and reduce your reputation.
As a result, you should review your postings before publishing them and amend your work as needed.
Of course, this extends beyond simply fixing spelling errors. Your data must also be correct. When citing someone, don't forget to cite your sources.
If your postings are error-free, they will gain more momentum on LinkedIn, which will increase your engagement rate.
BEST TIME TO POST ON LINKEDIN - OUR CONCLUSION
Most sites agree that the optimal time to post on LinkedIn is about 9 a.m. on Tuesdays, Wednesdays, and Thursdays.
But that is based on data from someone else. These are merely intended to be a starting point. You must utilize your own audience data to determine the optimum times to post on LinkedIn. It's not someone else's.
To find the optimum times to plan posts, use social media management tools such as socialbee. They include features that track user activities. As a result, it will be able to inform you of when your LinkedIn contacts are most active.
It will not only give you the time, but it will also inform you which days are best for posting.