Do you want to know when the optimal time is to publish on TikTok? We've got your back.
TikTok is no longer a passing trend. It's quickly become one of the most effective ways to share and find new material.
However, some people are unaware that the time you upload on TikTok is crucial in terms of promoting content on the platform.
Whether you're a casual user, a content provider, or an influencer, you'll want to broadcast your videos at the optimal time to maximize engagement with the community you've worked so hard to develop.
In this post, you'll learn how to determine the optimum time to post on TikTok, as well as other suggestions for increasing engagement.
The best time to post on TikTok
When it comes to posting on TikTok, experts have differing viewpoints. Their experiments just yielded different results. However, as you'll see, there are some parallels from which we can draw important inferences.
Influencer Marketing Hub
For its part, Influencer Marketing Hub provided the optimal times to post for each day of the week.
- Mondays — 6 AM, 10 AM, 10 PM
- Tuesdays — 2 AM, 4 AM, 9 AM
- Wednesdays — 7 AM, 8 AM, 11 PM
- Thursdays — 12 AM, 9 AM, 7 PM
- Fridays — 5 AM, 1 PM, 3 PM
- Saturdays — 11 AM, 7 PM, 8 PM
- Sundays — 7 AM, 8 AM, 4 PM
The figures from SocialPilot aren't far off from those from the other sources mentioned in this article. It states that the ideal times to post on TikTok are from 6 a.m. to 10 a.m. on Tuesdays, Thursdays, and Fridays, as well as from 7 p.m. to 11 p.m. on Tuesdays, Thursdays, and Fridays.
So, When Should You Be Posting A TikTok Video?
So, when we add it all up, it's evident that you should publish on TikTok on weekday mornings.
N.B: Posting In The Morning According To Your Location and Timezone
While the hours may vary, all sources agree that the optimum time to share your videos is in the morning. It does, however, leave you with a large window. What if you'd like to be a little more specific?
In a subsequent part, we'll go over your possibilities. But first, let's talk about why it's so difficult to figure out when you should be publishing on TikTok.
Why is it so difficult to figure out what the optimal moment is to post on TikTok?
The fact that, unlike other social media platforms, TikTok has a global audience makes it difficult to find the best time to post. Not only are your videos being recommended to your followers, but they're also being shared all over the world.
That's why TikTok videos have various viewing times. It will all be determined by the location of your primary readers.
Other factors come into play as well. For example, the frequency with which you post new content has an effect on how engaged your audience is. Then there's the matter of your location. If you and your core audience live outside of the United States, these suggested times will not work for you.
Furthermore, all of the sources we mentioned previously used data derived from their TikTok activity. That means that while weekday mornings may suit them, they may not suit you because your audience's browsing habits and schedules may differ.
These suggestions are intended to serve as a starting point. To figure out when you should post a TikTok video, you'll have to experiment on your own to determine when your audience is more receptive to your material.
How can you figure out when the optimal time is depending on your TikTok data?
You can go about achieving this in a variety of ways. However, you'll need a Pro TikTok account for several of these tasks. TikTok Pro is a free upgrade at the time of writing.
The most straightforward method is to look back at your previous TikTok videos and see which ones received the most views.
Another option is to examine your TikTok data to determine when your audience is most engaged.
At the very least, depending on user activity, it can offer you a sense of what days you should be publishing on TikTok.
Your opponents can also teach you a lot. Look at when they post on TikTok and how many likes and comments they get. When you look at your competitors' videos, you should be able to see when they were posted, as well as how many likes, comments, and shares each one earned.
If you and your competition have similar audiences, you might want to consider posting at the same times.
From there, you may see if the results are the same. If it doesn't work, you can fine-tune your posting strategy until you get the results you want. You should pay great attention to your audience when you conduct your study. You'll need to know where they're located in specific. This information may be found in your TikTok account's Analytics Followers section.
The significance of TikTok For You page
Some would argue that more than the posting times, what’s more important for TikTok content creators is finding a way to get on the For You page.
For the unfamiliar, the For You page is a section on TikTok that recommends videos that are tailor-fit for a specific user.
Not everyone can make it to the list though. And posting times don’t really have that much of an impact in getting there, to be honest. What’s more important is for videos to meet TikTok’s algorithm ranking signals.
TIKTOK ALGORITHM EXPLAINED
While the algorithm's exact composition is a closely held secret, many believe it has a significant impact on how users engage with posts, video content, and account settings.
Let's pretend you're a TikTok fan. The platform will attempt to learn more about you in order to determine which videos you prefer to watch. It all starts with the accounts you follow and the videos you watch. It'll also take a look at the producers and videos you've ignored. It will also take into account the videos you have posted. It will even keep track of which videos you watched all the way through.
TikTok's curation method includes video metadata such as captions, soundtracks, hashtags, and other data. Finally, a user's account preferences will let TikTok figure out what kind of videos to recommend to them. It takes into account a user's preferred language, the sort of mobile device they're using, and the categories they choose throughout the sign-up process. Additionally, the country setting is utilized to serve more content from the user's own nation.
How to Increase TikTok User Engagement
While determining the optimum time to post on TikTok is vital, it isn't the only strategy to increase user interaction. Here are a few pointers to help you get started trending on TikTok.
- Pay Attention To The Opening Couple Seconds.
People are quite likely to browse through your videos. That's why you should do everything you can in the opening few seconds to tell them what to expect from your film.
Maintaining your audience's interest is critical if you want to enhance the amount of time they spend watching your video. The more people who watch your movies through to the conclusion, the more likely it is to be suggested to others.
You can achieve it with music or words, but compelling text in your video will do a fantastic job of drawing viewers in and setting their expectations.
More videos should be uploaded.
Make it a point to upload more videos to TikTok. It's certainly not as simple as it appears. However, having more material on the platform can enhance not only user engagement but also your chances of being noticed.
Your videos don't necessarily have to be rough drawings that take a long time to put together. Simple updates or Q&A sessions could be uploaded.
Once a day, at the very least, you should add new content.
Look into hashtags.
Hashtags not only let people know what your video is about, but they also help people locate you. It will assist you in getting your videos to appear in the search results.
However, if you want to be recognized, you can't just throw in a bunch of hashtags. You'll have to conduct some study to figure out which ones are popular. You'll also need to know which hashtags are appropriate for your particular post.
Make high-quality videos
Uploading high-quality videos is a must. This doesn’t mean you have to rent out expensive camera gear and hire professional operators. Your phone would be more than enough.
In this context, “high-quality” refers to videos that look like no effort has been put into it. There are simple things that you can do to up the quality of a video. Using tripods and a lighting setup will go a long way. Having a good microphone will also help.
Also, you should take your time when editing your videos. If you’re not satisfied with TikTok’s built-in editing feature, consider using a third-party solution.
Best Time To Post On TIKTOK - OUR FINAL VERDICT
You should utilize your own data rather than relying on third-party sources to determine the optimal time to post on TikTok. TikTok's analytics function might help you learn more about your viewers. To obtain access to it, upgrade to a Pro account for free.
However, keep in mind that there are other things you can do to increase engagement, such as boosting the quality of your videos and collaborating with others to promote your content.
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