In today's world, Instagram is a must-have marketing tool for any photographer!
We have put together five(5) tips to help you grow your Instagram following and enhance your marketing efforts:
1. MAKE YOUR BIO APPLICABLE
When someone visits your Instagram profile, the first thing they see is your bio. Due to the limited number of characters available, you must keep this information brief and to the point.
Include your company name and location (city and state), as well as a brief description of the services you provide and a link to your website. Users will be able to find you much more simply if they are looking for a photographer in your area.
2. DON'T PUBLISH YOUR PHOTO ALL AT ONCE.
You want your Instagram feed to look professional and well-organized. Create a photo collection and commit to posting at least one every day.
To avoid cluttering the news feeds, publish in the morning, afternoon, and late evening if you want to get followers quickly. You want your followers to see what you have to offer without being bothered, because annoyed people are fast to unfollow.
3. INCLUDE A SHORT STORY AND USE #HASHTAGS TO THE FULLEST.
Keep your photo captions brief and to-the-point, but try to provide something that your followers can relate to or be interested in.
"As the sun began to set, love was in the air with this pair," for example. Depending on your target audience, you may also want to include the location, equipment used, and other data. These details provide a personal touch to your photos.
Teenagers aren't the only ones that use hashtags. When it comes to promotion and exposure on Instagram, they can make all the difference.
Use hashtags to describe the type of photography you do (#boudoirphotography, #weddingphotographer, #seniorphoto, and so on), your location, and other key features in the image. Anyone engaged in the photo, such as hair/make-up artists, hotels or rented studios for the shoot, location, and gear, can all be hashtagged (Canon, Nikon).
Consider what local potential clients could be looking for, as well as businesses and vendors who might share your work, when designing your hashtags. I normally just put a couple in the caption and then add as many as I can in the first remark.
Because the first comment will not appear in preview once a few comments have been posted, your post will appear clean and uncluttered in the feed. It's all about #EXPOSURE these days!
4. TAG CLIENT TO ENCOURAGE THEM FOLLOW YOU
Encourage your client to follow you if they haven't previously done so during the session. You can tag them both in the caption and in the photo this way.
First and foremost, when your client logs into Instagram and receives a notice, they will see it. As a result, they're more likely to share it or tag friends and family who they want to see it as well.
It will also appear in their profile's "tagged photos." The more locations your photograph may be seen, the more love it will receive. Not to mention, this opens the door to more potential clients and followers, which is the whole point of Instagram marketing.
5. POST TEXT POSTS FROM OTHER SOCIAL MEDIA PLATFORMS AS SCREENSHOTS AND MAKE SURE TO AVOID AUTOMATIC IMAGE CROPPING
Because Instagram is primarily a photo-sharing service, there is one simple way to share those critical (text-only) posts that you believe your followers should see.
Perhaps you advertised forthcoming scheduled mini sessions, links to your blog, special deals, etc. on Twitter or Facebook. Simply snap a screenshot of the post, add a link to the original post in the caption, and share.
This is a simple approach to communicate your message while also directing people to your other social media accounts.
When sharing to Instagram, you can't avoid having sections of your photograph cropped off. I was overjoyed when I discovered the "No Crop" software! We spend a lot of effort into framing our photographs as photographers, and every detail is important to us.
The "No Crop" program lets you add a "frame" to your photos that exactly fits on Instagram. This means that when you submit your photograph, you won't lose any of the sky, watermark, or other parts of the image.
Most "No Crop" software let you do a lot of other things as well, but I only use it for this. Because the Instagram news feed background is white, I ALWAYS use a white frame.
It makes the photo merge in seamlessly, and you won't have to bother with distracting background frames.
Simply open your photo in the No Crop app, create a white frame, and post to Instagram. This app should be used in conjunction with Instagram by photographers.