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Instapage Review 2022: Is This The Best Landing Page Builder?

Welcome to our review of Instapage. We hope you enjoy it.

Landing pages are an important part of any digital marketing plan. They help you make more sales and get more customers into your sales funnel.

Then, which landing page tool is the best for you to use? Instapage might be just what you need.

In this Instapage review, we're going to take a look at what this powerful tool can do. How can you use it, and how can you figure out if this software is right for you? We're going to talk about these things and more.

We're going to start:



Instapage is a landing page builder, and its goal is to help you make pages that get people to do what you want them to do.

The process of turning visitors into customers is made up of a lot of different parts. Just because your landing page looks good doesn't mean it's ready for people to buy from you.

To help you get the most out of your landing pages, Instapage has a lot of different tools.

If you want to make a landing page, Instapge can also do the following things for you.


If you want to make a landing page, Instapge can also do the following things for you.

  • Make each of your audiences have a unique experience on your landing page by tailoring post-click content to what they want to do.
  • Optimize the performance of your pages by analyzing how they work over time and running A/B tests for each one.
  • Using AdMap®, you can see which pages people go to when they click on one of your ads.
  • Build more pages faster by making the process of building pages easier for you and your team so you can get them done faster.
  • Page Speed: Make your pages load as quickly as possible after a person clicks on them.

These Instapage features will make sense when we talk about how to make landing pages with this software.


It has become more difficult to make landing pages with page builders over time, but they have become better. based on the features of this landing page software, Instapage isn't any different from the other software.

In fact, it could be the best tool for you to use.

It's up to you to decide. Here is a step-by-step guide on how to use Instapage to make a landing page.

Page Creation
When you sign in, the first thing you need to do is make a page.

Landing Pages are on the left sidebar. To make a new page, click the Create Page button.


There are a lot of different landing page templates that you can choose from on the next page. You can pick one that fits your style and your goal. Choose the filters that will help you narrow down the options on the left side of the screen.


You can always start from scratch, but if you're used to working with the platform, you might want to start from scratch. Start with one of the pre-made templates. You don't have to start from scratch.

In order to get a sense of how the page will look when you use it, you can check out the preview.


Choose a page. Then you need to call it something before going back to the Landing Pages part. To open a sliding modal from the right, click on the new page.


To change the design of the landing page, click on Edit Design on the top right. We haven't done this yet.

In this case, you can change the landing page.
To change something on a page, just click on the parts you want to change, just like you would in a typical WYSIWYG editor.


The process of adding and moving things on the page is very simple. Video icons on the left will show you videos when you click them. The videos will show up on the page.


From here, you can move it to any part of the page and change its size. You can do the same with other things that are already there.

Its drag and drop interface is great because you can move things around on the page where you want.

Also, a landing page template has groups of things called blocks.


You can save and use the same thing on other landing pages. You can also put them on the page again or remove them, if you want.

09-Duplicate-or-delete-blocks (1)

Then, if you want to put pre-made blocks on the page, you can do so by clicking "Insert Blocks" on the page where you want them. On the left, there is an Instagram icon. You can also click on it.


In the same way as landing page templates, you can choose which of the blocks you want to put on the page and change it. You can also choose which blocks you want to put in based on the type you want.


After you make changes to a page, you can make more changes by going to the Settings section on the right.



It's here that you can change the page's HTML and CSS. You can also add a JS and see how it's been used.

The latter is important if you want to go back to your old design if the new one doesn't work for you.

To see how the landing page looks when you're done with it, check both the desktop and mobile versions.

The default view is on the desktop at the moment. There is a button on top left that says "Mobile" that you can click to see how it looks on a mobile phone.


Let us know what you think of the landing page.
As a designer, you might want to get your client's approval on the page or the other way around. This feature comes in handy.

To leave a comment on a landing page, click on the Comment button at the top right corner of the screen.


Click on any part of the page that you want to write something about in the new window. This will open a text box where you can write about the block or element and say who the client or designer is. You can also write about what you think about it.


Using this feature, you don't have to keep going back and forth on email and messenger all the time. Instead, you can see the message right on the landing page. People can make changes while they are moving.

Afterward, click the Share button. It's up to you whether you want to share the link with your client or send them an email.


Changing features on the landing page
Click on the landing page you want to open on the dashboard.

You can choose how the software will track how many people on a page convert by clicking Conversion Goals in a window that slides open. For example, if the page asks people to fill out a form, turn on Form submissions.


To connect Instapage to your favorite analytics software or email marketing service, click on Integrations. If you're using a third-party tool or code to track how well your page is performing, click on Integrations.


The Scripts & GDPR option lets you add a checkbox to show that the page is GDPR-compliant. Also, this is where you can put in your tracking scripts, so your analytics tools can get more information from your site.


This is where you can change how the page looks on Google and on social media. You can change the page's metadata so that search engines and social media platforms like Facebook and Twitter see it the way you want it to be.


Putting your landing page
If your landing page is ready to go, click on the page you want to publish from the Landing Pages section and then click Publish Experience to make it public.


Analyze how well your landing page works.
After you put up your landing page, give the tool some time to get enough data from visitors to get a good picture. You will be able to look at how well it did based on different factors after you have gathered all the information.

If you want to see this, click Analytics on the left. You can see the data there.

22-Analytics-to-access-data (1)

Find out more about your workspace here. It looks at three things: visitors, conversions, and conversion rate. It breaks down all the landing pages into groups.

The most important thing to think about here is how many people convert. If there is more of a rate, then the page will be more effective.

In order for the data to be accurate, it will depend on how many times the page was viewed over time. If it didn't give you enough information, either you have to give it more time to get more visitors or you have to promote it to get more visitors.

Performance by Landing Page is down the page. There, you can look at one landing page at a time.



Instapage's prices are very simple.

For the most part, you'll sign up for the Business plan, which costs either $199/month or $149/month if you pay in full each year.

Everything we talked about above, as well as the following:

Heatmaps with Dynamic Text Replacement and Marketing Automation (Hubspot, Salesforce, Marketo)
It's called AdMap Postclick Score® (measures percentage of ads directing traffic to a dedicated landing page)
In this case, it's best for a small business and a marketing team who want to improve their digital marketing strategy by making landing pages for ads.

There's also an Enterprise plan for people who want to make their own solutions to boost conversions and ROAS while cutting down on CPC.


The cost will depend on what your business needs. Besides that, this plan has a lot more to offer than the already-packed Business plan, which includes but isn't limited to the following:

  • 1:1 Ad-to-Page Personalization (deliver relevant landing page to individuals)
  • Direct-Lead Bypass (transfer your leads and sign-ups straight to your CRM or marketing automation tool, foregoing Instapage servers)
  • Ad Spend Conversion Attribute
  • Dedicate Launch Specialist
  • Customer Success Manager

Let's start with this:

If you run a small business and don't have a lot of money, Instapage might not be for you. Because you're not the landing page software's target market, that also means you aren't.

A bad review of Instapage isn't what I'm going to say now. It's actually a sign of how much they care about making their tools better than the rest of the ones out there.



  • A special tool for making landing pages – Instapage was built and marketed like this, and it does well on every level. Because this is so powerful and complete, you won't be able to find a better landing page creator than this one,
  • A lot of great templates have beautiful landing pages. With Instapage, you don't have to guess when you start building landing pages from the ground up. It makes you look like a designer without you even having to work hard at it! Also, because there are so many templates to choose from, you can find the right one for your business.
  • If you want to make your design ideas come to life without having to use other software, this is the tool for you! If you want to put the element or block where you want it to be on the page, the tool will let you do it.
  • Useful collaboration tools: When working with a team or a client, the ability to leave comments on the landing page design makes it easier to pinpoint the changes that need to be made. This makes the workflow easier and faster.


  • This is because there aren't many plan options. A cheaper plan for small businesses would be nice.


As a landing page platform, Instagpage is one of the best, and that's just the truth.

Its main goal is to help you make more sales. And it does that by giving you all the tools you need to make landing pages that move the needle.

Expect your business to make more money if you use it correctly, like in the example above.

It doesn't matter if you like Instapage or not. It stuck to its guns and helped people make the best landing pages possible with its easy-to-use drag and drop page builder, A/B testing, and dynamic content on landing pages.

Instapage was able to improve its features because it only made landing pages. They are some of the best in the business now.

It is also not for everyone. It may not be worth the money for solopreneurs and small businesses.

If you want to take your business to the next level, Instapage will help you get there.

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