Welcome to our SocialBee Review.
Social media marketing takes time. Modern social scheduling tools can save you hours of time each week.
But which one should you go with? SocialBee is a particularly effective option.
In this SocialBee review, we'll go over its features, pricing, and everything else you should know about this popular social media tool.
Let's get this party started:
What Is SocialBee?
SocialBee, which debuted in 2016, is a feature-rich social media scheduling tool.
Their goal was straightforward: to make it simple for businesses to grow on social media.
That meant creating a tool to manage multiple social media accounts from a single dashboard, as well as providing modern social media scheduling functionality.
SocialBee quickly caught up with industry leaders (e.g., Buffer, Hootsuite) and continues to develop and add new features on a regular basis.
Spoiler alert: SocialBee is the best dedicated social scheduling tool we've tried thus far.
However, the best tool is determined by your specific requirements. So, let's take a look at everything this platform has to offer so you can make an informed decision.
If you want to skip ahead and try it for yourself, you can do so by clicking the button below.
Let's be honest: there's a lot of social media management software out there that does the same thing.
While there is nothing wrong with tools sharing similarities, the more pressing question is:
What distinguishes SocialBee from the competition?
The following is a list of features that the tool provides to its users and distinguishes it from the competition:
SocialBee allows you to create categories for the types of content you regularly share on your social channels to help you schedule your social media posts more efficiently.
The default categories available when creating an account are shown in the screenshot above. You can change them to suit your needs or add new categories to the pile.
Change the names of categories
When editing or creating a category, you have the option of sharing the posts only once or keeping them evergreen. The latter indicates that the post will be automatically scheduled for sharing until you disable this feature.
This is fantastic, especially if the content you include in the category remains relevant over time.
If you have a list of URLs or media files that you want to schedule, you can use the Import Lists, Import CSVs, and Import Media features of the tool.
After successfully uploading the list and files, you can save them in the appropriate categories. This way, the tool knows when and how to share them.
To help populate your content categories, you can also pull content from RSS feeds and your Pocket account.
Finally, you can install any of its browser extensions to easily schedule and post any page you come across – no need to sign up for your account every time!
Setup of a schedule
SocialBee allows you to customize the schedule of your content categories so that it knows when to publish content to your social media accounts.
In the meantime, you can let the tool create a schedule for you based on best practices for social media scheduling.
From here, you can change the view to calendar or list, whichever you prefer.
You must adjust the schedule over time based on when your followers are most engaged with your social media posts. More on this in a moment.
To increase your social media followers, find out who is following your top competitors and try to get into their good graces.
Using SocialBee's Audience features, you can enter their social media profiles to see who has the most followers.
From here, read each follower's bio or profile, or click on the link to view their feed. This should give you a better idea of whether or not to follow the person.
If you want to follow people based on their interests, SocialBee can help you with that as well.
Assume you already have a large number of followers and want to purge your list of questionable users.
SocialBee allows you to identify followers based on various filters, allowing you to segment your audience accordingly.
For example, if you have followers who don't have an avatar (or just use the default egg picture as their Twitter profile picture), it's a sign that the account is spam. To keep your account safe, add them to your blacklist.
On Twitter, you can also see who isn't following you back. This is an excellent opportunity to contact them in order to persuade them to interact with you on the platform.
If you work with a team in your company or agency, SocialBee allows you to add users and assign them roles and permissions in your account.
This improves team productivity because everyone can collaborate on which posts to publish and when in a single location.
You can, for example, appoint a publisher who has the authority to approve or reject posts written by your contributors.
She can leave comments on unapproved posts to inform contributors on how to write them properly.
As a manager, your job is to keep an eye on the process and make sure everything is running smoothly.
This allows you to see the big picture, beginning with how your campaigns have performed over time.
Reports and analytics
Understanding whether or not your strategy was successful is critical to growing your business on various social media platforms.
To do so, you must understand which tactics worked and why by examining key metrics that determine the success (or failure) of your campaign.
The Analytics dashboard in SocialBee displays the information you need to understand how your social media strategy evolved.
From here, you can see how your audience has grown since you started using this platform to manage social media.
Check out the top-performing pages based on how much people engaged with them to help you contextualize your progress.
Using the data from your analytics, you can learn how to improve your campaigns in the coming months.
And, once you've completed your upcoming campaign, go over the analytics to see if you got better results.
You can rinse and repeat the process to help you measure and scale your social media management strategy by simply referring to the data gathered by the analytics.
Services for Concierge
The concierge services provided by SocialBee are arguably the most distinctive aspect of the company.
If you're a solopreneur who needs assistance developing a social media marketing strategy and campaign, SocialBee's in-house team can assist you.
They have social media specialists, content writers, community managers, and other experts ready to take your calls.
Keep in mind that these services require you to pay extra on top of your subscription.
The price is dependent on the type of service you need, so make sure you have to allot a monthly budget to enjoy these services.
All plans include a 14-day free trial so you can try it out before committing to any of its paid subscriptions.
There's also a 30-day money-back guarantee if you're not satisfied.
These provisions protect you as a consumer and encourage you to at least try out the tool.
Having said that, SocialBee offers three paid plans.
All plans allow you to post to the same social media accounts (Twitter, Facebook, LinkedIn, Instagram, Pinterest, and Google My Business). Each, however, caters to a specific user.
Each plan is briefly described below:
- Bootstrap ($19/month) – 1 workspace, 1 user (per workspace), 5 social profiles, 10 content categories, 10 RSS feeds, 1,000 posts per category.
- Accelerate ($39/month) – 1 workspace, 1 user (per workspace), 10 social profiles, 50 content categories, 50 RSS feeds, 5,000 posts per category.
- Pro ($79/month) – 5 workspaces, 3 users (per workspace), 25 social profiles, unlimited content categories and RSS feeds, 5,000 posts per category.
SocialBee review: Pros and cons
- Using SocialBee's content categories, you can easily manage and schedule your posts.
- Setting up your account is simple thanks to the intuitive layout and seamless onboarding process.
- Its concierge services remove the guesswork from social media management and marketing, which is ideal for busy business owners who don't have a dedicated team to handle these tasks.
- On top of their responsive customer support, they provide extensive resource guides on social media marketing and management.
- The data and insights provided by audience features are insufficient to assist users in finding people to follow and engage with on social media.
- There is no way for clients to export reports.
How does SocialBee fare in comparison to other social media platforms?
As we worked through this SocialBee review, we quickly realized how this tool compares to others on the market.
While it isn't an all-in-one social media management platform, it is the best social media scheduling platform we've tried.
While other legacy scheduling tools lack the features you'd expect from a modern tool, SocialBee most emphatically does. And they are constantly improving the platform.
Social media posting, scheduling, and curation are all quick and simple, saving you hours each week.
The content category feature is the product's true star. Upload content for each category that you want to share at regular intervals in your content calendar.
You can also schedule content directly from RSS feeds or Pocket to automatically replenish the social posts you'll share over time.
While concierge services are unnecessary for people who have teams working on their strategy, they are a nice bonus for people who need a boost in their social media journey.
However, those expecting social media management features such as extensive client reporting and a social inbox may be disappointed.
SocialBee, on the other hand, is not that kind of tool. In reality, it is more of a content marketing tool. And SocialBee is one of the best for what it is.
That concludes our SocialBee review. The next step is to begin your free trial and determine whether this tool is appropriate for your needs. To start your free trial, simply click the button below.