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Sprout Social Review 2022: Is It Worth The Cost?

If you want your company to thrive in today's competitive environment, you'll need a good social media management tool.

It's not enough to have multiple social media accounts. You'll need a solid social media strategy as well as automation tools to track every goal you need to achieve.

Sprout Social is one of the most effective social media tools available today. However, if other Sprout Social reviews are to be believed, it is not the most affordable option available.

So here's the question: Is it worthwhile to pay for Sprout Social?

In this Sprout Social review, we'll explain what makes this social media tool unique and how its features can help your business grow.

What is Sprout Social?

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Sprout Social is a social media management platform that does it all. It is intended not only for social media managers and marketers, but also for customer service representatives and social media analysts.

There are four major reasons why you should use Sprout Social. Let's go over each one in turn.

Participation on social media

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Sprout Social claims to be able to automate and scale your social engagement. Simply put, it provides you with the tools you need to monitor and manage your multiple channels from a single location.

That's right, you don't have to switch from one social media account to another. You can now have a unified inbox that every member of your team can access.

Imagine having the ability to manage and respond to all of your social media messages from a single screen. Furthermore, you can have team members assist you in responding to every entry in your inbox. You can even assign a task so that you don't end up working on the same things twice.

You also have the option to approve social media posts if you are the team leader.

You can have a better relationship with your community because of all of these features. You can respond more quickly and extend your reach.

Scheduling social media

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Posting content to all of your social accounts takes time. To make matters worse, you won't be able to prepare your content in a single sitting if you don't have access to a scheduling tool.

Isn't it easier to set aside a day to draft and schedule content for the entire week, or, if you think you're up for it, the entire month? This will give you more time to devote to other aspects of your business that require your attention.

You can do so with Sprout Social.

Plan your posts ahead of time.
Sprout Social offers publishing capabilities, allowing you to schedule content to go live when you need it. You no longer need to log in and out of all of your accounts. You and your team members can plan out content ideas for Facebook and Twitter posts in advance.

There's a central hub where you can see all of the posts that are scheduled to go live each day. Having an overview like this will help you see what is about to go live in the next few days.

Adding new posts is similar to doing so directly on each social media platform. You can still easily add multimedia assets such as images and videos. What's even better is that you can build a content library. That means you'll have a repository of assets to draw from whenever you need to reuse something.

Schedule at the most convenient times.
Sprout Social can also advise you on the best times to schedule your posts. This way, you can be certain that your posts will engage your followers to the greatest extent possible.

You must reach out to your target audience when they are most active.

While this is a useful feature, you are not required to use it. You can still choose when you want a post to go live. Sprout Social includes analytics reports that provide data that you can use however you see fit. When you're on the go, use the mobile app to schedule posts at any time.

Analytics for social media

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We are all aware of the importance of analytics and reporting tools in online marketing. You'd have no idea what strategies would work if you didn't have analytics tools.

Fortunately, Sprout Social offers comprehensive analytics. It even aggregates data from all of your social networking sites. Clients can now access robust reporting through a centralized platform.

Conduct competitor research.
Are you concerned about your Facebook competitors? Do you want to know what other mid-sized businesses in your industry are doing on social media?

The solution is competitive analysis.

If you own a small business, you'll need all the help you can get. Sprout Social can help you see how well your competitors perform on their respective social platforms. You should also use it to identify new growth opportunities.

Data can help you plan your own social media strategy.
Using the valuable feedback provided by Sprout Social's reporting tools, create your own data-backed social media strategy.

This simplifies the presentation of your strategy to marketing teams, customer service departments, stakeholders, clients, and other relevant members of your organization.

Data from Facebook, Twitter, Instagram, LinkedIn, and Pinterest can be compiled.

Social media listening tools

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Sprout Social Listening Tools are similar to its analytics tools. Social Listening, on the other hand, delves deeper into your data to advise you on how to improve your online reputation.

It informs you of what people think of your brand. It informs you of the types of conversations your customers are having about your company on social media.

 

For example, you'll see all of the relevant keywords and hashtags that your followers use when discussing your products. This gives you a better idea of how they perceive you. It can even identify the most influential people who follow your social media channels. You could try to turn these people into brand ambassadors.

Listening Tools can even be used to find out what people think about your competitors.

It is entirely up to you how you use the data provided by the Sprout Social Listening Tools. It has the potential to improve your social media management skills.

Sprout Social Features

So, what capabilities does this social media management tool provide? Sprout Social has a slew of features that make it an appealing purchase.

Participation in social activities
Sprout Social's social engagement is built around a feature-rich social inbox. However, it goes far beyond a basic social inbox and is far more usable than some other tools' "social streams."

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Here's a rundown of everything you get to assist you in engaging on social media:

  • Smart inbox — This is what allows you to respond to messages from all of your social media platforms from a single location. Smart Inbox is one of the most useful features of Sprout Social.
  • Message spike alerts — Notifies you when the number of messages you receive suddenly increases, which could be an indication of a looming time-sensitive crisis.
  • Review management — A feature that allows you to go over your Google My Business, TripAdvisor, and Facebook reviews in order to improve your social media presence.
  • Bot creator — Consider using chatbots to answer customer questions. Then, using the Sprout Social Bot Builder, create personalized messages in response to your followers' messages.
    Task assignment enables you to assign tasks to multiple users. It's an excellent way to boost productivity in your social media teams.
  • Message tagging — Managing all of the messages you receive across all of your social media accounts can be difficult. Message Tagging, on the other hand, allows you to label and sort messages.
  • Social CRM enables you to access previous conversations you've had with a follower for future reference.
    Reports on your team — Do you want to know how well your team handles all incoming messages? Team Reports provide information on how quickly your team responds to communications.
  • Help desk integration — You can create, track, and manage support issues from within Sprout Social using Zendesk or HubSpot.
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Planning and publication
Sprout Social scheduling and publishing
What role does Sprout Social play in scheduling and publishing? Here's a list of all the tools available to you for publishing posts:

Scheduling — To save time, queue up your posts for publication. This is applicable to all social networks linked to your Sprout Social account.
Optimal send times — As previously stated, you can rely on Sprout Social's algorithms to determine the best times to post your content. This feature ensures that you only share content during peak times for your audience.
Asset repository — All of your assets are housed in a single location. You can create, organize, edit, and publish them for all of your social posts from here.
Content suggestions — Use this feature to get ideas for future posts. Sprout Social will search social media channels for the most relevant and engaging content for you.
Workflows for message approval — The caliber of your posts must be consistent. Having an approval workflow means that all post suggestions are routed through the proper channels for review before being published, reducing the possibility of an oversight.
Message tagging — Once again, you can group and tag messages to make it easier to find them when you need them.
Shared content calendar — This is a fantastic feature for teamwork. You can use a content calendar to manage your company's posts and campaigns, which everyone on your team can see and access.
URL tracking — You can add tracking pixels to your posts and use Google Analytics to track your progress. This tells you how many of your posts are converting.
Reporting and analytics
The reporting and analytics functionality, like all of the other features in Sprout Social, is extensive.

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Here are the features you can expect in terms of analytics and social media reports:

Report builder — You can create custom reports based on the social media data that is most important to you.

Additional insights — Sprout Social provides you with access to hundreds of additional metrics across owned and paid media, allowing you to better understand your ROI.
Interactive charts and graphs — By including charts and graphs, you can make your reports more accessible and engaging.

Selectable metrics — You can choose which metrics to include in reports to ensure that they are in line with your company's goals.

Advanced filtering — You can highlight the social metrics that are most important to you by filtering tags, content, and message type.

Custom comparison — A feature allows you to compare and contrast data based on a time period you specify. This is a great feature to use, especially if you're curious about how much better your social media performance was the previous year.

Social Media Listening Tool

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Dedicated social media monitoring tools are usually best suited for social listening. Sprout Social, on the other hand, is unique. Their social listening tool is fantastic. Here's a list of things you can do with it:

Audience analysis enables you to see what type of content your followers prefer, allowing you to make adjustments as you go.
Customer feedback — This displays conversations about your brand that your followers are having. Use this to find out what other people think of you.
Consumer research — A fantastic feature that allows you to gain a better understanding of your target audience. Obtain information such as your target audience's age, location, devices, and other demographic information.
Influencer identification — Determine which of your brand's biggest influencers and thought leaders are following you.
Sentiment analysis — Gain insight into your customers' feelings and opinions about your company.
Campaign analysis — Astound your bosses by creating reports that clearly show how your target audience reacts to your social media marketing campaigns.
Competitor comparison — With this feature, you can learn about your competitor's social media campaign. You can use this to determine what you need to add to your own campaign to make it more effective.
Identification of trends — Take a look at your followers and see what topics they're interested in. You can revise your content calendar to provide your audience with exactly what they want to see on your social media accounts.

SPROUT SOCIAL PRICING

How much does Sprout Social cost?

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There are three plans in total. You have the Standard plan, the Professional plan, and the Advanced plan.

Plan breakdown

The Standard plan is $99 per user per month and is the entry-level subscription. It’s got most of the essential tools you might need. However, keep in mind that you only get 5 social profiles with it.

The Professional plan costs $149 per user per month which gets you up to 10 social profiles. It gives you everything that the Standard plan offers. But on top of that, you get additional features like competitive reports for Instagram, Facebook, and Twitter. You can also customize your workflows for multiple approvers and steps.

Finally, there’s the Advanced plan which is $249 per user per month. It’s got everything that the Professional plan offers plus features like the digital asset and content library. You’ll also unlock the chatbots features as well as automated link tracking.

SPROUT SOCIAL PROS AND CONS

Here are some of the reasons why we think Sprout Social is good, as well as some areas where we believe this social media tool can improve.

Pros

  • The entire platform is extremely well-thought-out and provides an excellent user experience.
  • There are no half-measures with Sprout Social's platform.
  • Post tagging facilitates the management of your social media content.
  • Post scheduling (via content calendar) is very simple.
  • Reporting and analytics provide a plethora of reports as well as valuable insights.
  • The social listening feature is as good as a dedicated social listening tool, but it is less expensive.
  • It is simple to collaborate with your team thanks to team workflow.
  • The customer service is excellent.
  • Support is available through a variety of channels.

Cons

  • It has a high price tag, which makes it difficult to sell to new businesses.
  • If you have a large team that requires access to the tool, it can quickly become prohibitively expensive.
  • There is a slight learning curve. To fully capitalize on all of Sprout Social's features and user interface, you'll need to use the available learning resources.

CONCLUSION

Sprout Social is a great option for larger companies that have the budget for it and can take advantage of all of the product's features.

After all, it has one of the most comprehensive feature sets of any social media tool available.

Smaller businesses, on the other hand, may not find it feasible to pay at least $99 per month for each user who requires access to it.

SPROUT SOCIAL FREQUENTLY ASKED QUESTIONS(FAQs)

Is Sprout Social a genuine company?
Yes. Sprout Social is a well-known social media management tool that lives up to its users' expectations.

How much does Sprout Social cost?
Standard, the most affordable plan, costs $99 per user per month. The Professional plan costs $149 per month per user, while the Advanced plan costs $249 per month per user.

How does Sprout Social function?
Sprout Social is a one-stop shop for social media management that includes publishing, engagement, analytics, and social listening. You can create and schedule social media posts, respond to comments via a social inbox, generate reports, and do other things.

What are the distinctions between Hootsuite and Sprout Social?
Fundamentally, both provide comparable functionality. There are some features that distinguish one platform from the other. There are also price differences. Sprout Social is a better option than Hootsuite in our opinion.

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