When is the optimum time to write a status update on Facebook? What other aspects should you think about when putting together your publishing schedule?
We'll break down all of the research in this piece to assist you answer that question. These tips can assist you in developing a more effective social media strategy.
What is the best time to post on Facebook?
Because the answer varies depending on the source, it might be perplexing. Let's have a look at what the experts have to say.
Sprout Social discovered that Facebook had round-the-clock engagement based on data as recent as 2020. It appears that Facebook users are on the platform at all hours of the day.
This is fantastic news for brands since it allows them more flexibility in terms of when they can distribute their content.
However, it appears that the ideal times to post on Facebook are between 9 a.m. and 1 p.m. (Central Standard Time) on Tuesdays, Wednesdays, and Fridays.
Saturdays are the worst days to schedule postings because that's when they seem to perform the worst.
Another Platforms opinion:
Buffer conducted its own study, which contradicts Sprout Social's claims. While it still advises users to post on weekdays, it claims that the optimum times to post on Facebook are between the hours of 1 and 3 p.m.
On Thursdays and Fridays, audience involvement rises by as much as 18 percent, according to the survey.
Unlike Sprout Social, Buffer discovered that Saturdays are ideal for posting.
Based on your industry, when is the best time to post?
CoSchedule takes a step further in its recommendations by suggesting which times of day are best for posting Facebook updates based on the industry in which your company operates.
You can schedule your post at any moment during the day if you're in the B2C market. That's because your target market is likely to log on to Facebook anytime they have free time.
However, CoSchedule's team noticed an increase in user activity from 9 a.m. to 10 a.m., 12 p.m. to 1 p.m., and 4 p.m. to 5 p.m.
Those in B2B firms would see greater results if their posts were scheduled from 9 a.m. to 4 p.m. (with 3 PM to 4 PM being the best time).
The target demographic for the healthcare industry will be more receptive in the mornings. According to CoSchedule, users are more likely to use Facebook in the afternoon to entertain themselves rather than to improve their health.
Posts about healthcare can be scheduled between 6 and 7 a.m.
You can post before and after work hours for software companies. For media companies, the situation is nearly identical. Posting around midday might be a good idea for those in higher education.
Best Times To Post On Facebook - How To Find The Best Time
As promised, we'll show you how to use your own data to determine the optimum times to post on Facebook.
Agorapulse, our favorite all-in-one social networking tool, is the ideal method to do this.
To sign up for a free account, go here.
Make a schedule for your posts.
If you've already done your research and know what types of posts to publish, go ahead and schedule them with Agorapulse.
It's critical that you use various times and days. The results will be more accurate if you have more data.
This can be accomplished in a variety of ways. You can, for example, keep to a routine for one week and then change it the next week. You might also take it day by day. If you have a lot of time to experiment, you can do it month by month.
If you're not sure where to begin, Sprout Social, Buffer, or Hootsuite recommend starting with peak periods. They might not be 100 percent relevant for your target demographic, they could be a nice place to start.
Just keep in mind that different intervals should be used.
Your Facebook content calendar should be updated.
You can use your findings to alter your Facebook content calendar after trying and checking the results.
You'll be more certain about obtaining engagement this time since you'll be using data tailored to your target audience, which is exactly what you should be doing.
And the best part is that you may keep experimenting with it. You can still post content at different times to find a better schedule than the one you're using now.
Other Influences On Posting Schedules
Even if you determine the best time to post your Facebook material, there are other aspects that can influence the effectiveness of your campaign.
Let's take a look at a couple of them.
If you're trying to reach a global audience, it'll be more difficult to figure out when to post.
Even if you solely target the US market, you'll have to cope with multiple time zones.
This is one of the reasons why relying on Facebook research based on third-party data is difficult. Their target market differs from yours. They should be regarded as guidelines rather than rules.
Frequency of posting
Even if you post at the perfect moment, if you don't do it frequently enough, you won't get the desired results.
Posting too frequently throughout the day or week will likely drive your fans away, or worse, cause them to unfollow your business.
That is why you must achieve the proper balance. We recommend employing a social media analytics tool or program that will show you how many postings are acceptable to your audience.
Consider reducing your posting frequency if your number of followers begins to dwindle.
One of the keys to strong engagement is consistency—not just in posting schedules, but also in material quality.
Let's start with the quality of the article. Your audience may not remain around for long if your pieces appear to have been written by multiple people. If your followers have become accustomed to receiving well-researched suggestions from your account, they will lose interest in following you if you suddenly cease.
When it comes to posting schedules, you should stick to the same hours and days of the week. People will develop accustomed to receiving updates while eating breakfast or driving to work, and your posts will become a part of their daily routine, which is beneficial to your business.
BEST TIME TO POST ON FACEBOOK - OUR FINAL VERDICT
The ideal days to publish on weekdays, according to several sources, are early morning through early afternoon.
This is just intended to be used as a guide. Data based on your audience engagement rate is the only way to know for sure when you should publish Facebook updates.
This process will be simplified if you use a social media management tool like Agorapulse. You'll also have access to a strong social inbox, reports, social listening, and other features.
However, don't overlook the importance of the types of information you post. They can have a big impact on how much people engage with your Facebook page.